OptometryLabs

The $100K Paperweight: Why Your RF/IPL Device Isn't Generating Revenue (And What to Do About It)

Struggling to profit from your RF/IPL device? Discover why it’s underperforming and how a proven patient workshop system can turn it into a revenue machine.

Patient Psychology: Why Group Education Drives Higher Conversion for RF/IPL Treatments

Garry Regier

Published on: 14/05/2025

Discover how group education taps into trust, emotion, and social proof—boosting conversion rates for RF/IPL dry eye treatments by 2–3x over traditional methods.

Digital Marketing for OptometristsDry Eye